Back To School

As I write this, it’s July 17 and I have just seen the first back to school sale circular in the newspaper!

Let me repeat the date – July 17! What are these stores thinking? It is too early for kids and parents to be thinking about back to school time. People are still in the height of purchasing summer goods, they are hardly in the mood to be thinking about backpacks and pencil cases. Of course, the stores should be getting ready in the background, but I think they can hold off on the advertising for a few more weeks.

Have you seen any back to school advertising yet?

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