First Job After College

Finding A Job After Graduation

We don’t talk too often on this parenting blog about parents and the roles they play in the lives of their college age kids. We tend to think that by that point in their children’s lives, the parents should have given the kids a strong foundation in how to behave like decent responsible members of society and the parenting job has moved onto a more hands-off stage.

With the way the economy has been dragging along the past couple of years and the unemployment numbers keep staying so high all over the country, parents should be helping their college age kids have realistic expectations of what to expect from the job market upon college graduation.

Even in a booming economy, a young person’s first job out of college may not be in the area he or she studied. However, with a little creative thinking and guidance from parents, grads can choose a job that will ultimately help them land the dream jobs in their chosen fields.

Let’s use an example in the insurance industry. Let’s say a young woman was a Marketing major in college. Although not able to obtain a position in Corporate Marketing right after graduation, a job is offered in an insurance call center handling requests for group life insurance quotes. How can a young employee make this work to her advantage in the long run? She can decide that she wants to work in Marketing at the life insurance company and then take advantage of her surroundings to learn about the different kinds of life insurance products offered such as whole life, term life, universal life as well as similar offerings like annuities.

Every customer that calls into the call center seeking those life insurance quotes can actually provide our hypothetical insurance customer service representative a complete Marketing education that she couldn’t have obtained from textbooks. By actually listening to and talking with each potential customer, she can figure out exactly what the thousands of customers wants and needs are – what the motivations and emotions are behind wanting to obtain life insurance.

Learning how to market to those people a matter of figuring out how life insurance meets those wants and needs. Of course, once she has an actual job with the marketing department, she will be proactively demonstrating to the public the company’s products can meet wants and needs of consumers before the consumer even realizes the wants and needs exist. That’s a key to being a brilliant, cutting edge marketer.

Think of you could apply this same logic to your college graduate’s career paths and their first jobs out of college.

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