Do People Still Buy Greeting Cards?

I suppose the title of this entry is just a rhetorical question to make a point. Obviously people are still buying paper greeting cards at retail stores, but think of hwo the volumes have chnaged over the past decade or so.

The real question is – is it worth it to buy greeting cards these days? Even Hallmark sells software packages to allow you to print out your own cards at home. Many websites, even those of major card companies, allow you to send electronic greetings.

It’s not like it was years ago when people actually sent letters to each other and greeting cards took the place of a regular letter. These days, everyone is barely an e-mail or text message away. Do you still spend the money on that extra physical card when you want to send good wishes?

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