IZEA RealRank

When IZEA acts, the blogosphere reacts in many, but ultimately predictable ways. You really don’t have to even check out any specific blog to know what that blogger’s opinion will be on IZEA’s latest news since every blogger has long ago made up his or her mind on the company and simply uses the latest info to “prove” his or her case that IZEA is either an Internet godsend that levels the playing field for making money through online advertising or an Internet devil (barely in disguise) that will bring down the entire foundation of the Net.

If you think that assessment is overly dramatic, then you need to catch up on your IZEA reading. That brings us to the company’s newest product - IZEARanks.com

This new RealRank is meant to compare blogs (and their resulting effectiveness for advertisers) across the Internet without reagard to PageRank. Any blogger can participate in the rankings by adding a small piece of java code in the background. There is no obligation or resulting advertising from simply adding the code. Bloggers are free to do so just to satisfy their curiosity of where they rank compared to others.

There are several weighted factors that are used to calculate the rankings including unique visitors and page views. An interesting thing about RealRank is that you can visit the site to see the complete list of factors. The list and explanation are simple and transparent, unlike those of other companies.

There’s still time to get in on IZEA’s February promotion which is giving away money to the highest ranked blog in the network. Visit the site for details.

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