Better Use For Unsold Advertising Space

The Internet has a way of bringing potential business partners together in a manner that would have been impossible in the past or at least very difficult.

I just read about an intriguing company today called Services4Stock.com that brings together start-up businesses and advertising media looking to make better use of unsold advertising space.

The idea seems simple enough. First, let’s take a look at two facts. Start up businesses usually don’t have adequate funds to run national advertising campaigns. Of course, no business is in need of a national advertising campaign more than a start up. Since unsold advertising space in magazines, newspapers, etc. simply goes to waste or is taken up by internal promos, this is an area of a media concern’s bottom line that could be improved or better utilized.

Services4Stock.com brings these two parties together by creating a database where the two can find each other. In exchange for getting that unsold advertising space, the media companies providing it get share in the star up business. Anyone who has followed the rises of famous startups like Google and AOL over the past few years knows how lucrative stock in a start up can ultimately turn out to be.

The advertising gained by the start up can jump start the business and all parties come out winners in the end.
adv space, advertising space, co op ads, co op advertising, co op advertising space, unsold ad space, unsold advwertising space

This entry is filed under It's A Big World. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.