2006 Top Toys – # 7

Continuing our list of what your kids are likely to be asking for this Christmas, we get to number seven which is actually not a specific toy but in fact Property of the Year. In this case, the Toy Industry Association is using the word “property” in the sense of intellectual property meaning a licensed character.

The Property of the Year Award goes to… Dora The Explorer.

Interestingly Dora won this award last year as well so that tells me that there is one heck of a marketing team behind this character so kudos to them.
How many Dora-themed items are in your household?

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